anyone with common sense thinks that paying for logos is kind of a ridiculous concept. i had a professor, very conservative southern man, who was talking about how he liked saltwater fishing and he says "does anyone else here go saltwater fishing?". about 100 people raised their hands and he says "how many of you like those costa del mar sunglasses?" all hands stay up, and an additional 1/2 dozen or so non-saltwater fishing costa del mar wearers join the group.

"do you have a big salt life sticker on the back of your pickup truck? do you own guy harvey shirts?" more hands go up.

most people are nodding along and agreeing with everything and getting excited from all the talk of their favorite t shirt and window sticker brands. i was watching 200 18 year old college freshman being whipped into a religious frenzy while the instructor rattled off all the stereotypical gulf coast rich kid "sportsman" merchandise brands. finally the teacher asks if anyone of has ever stopped for one second and asked themselves what it is that makes them like that stuff. the entire auditorium immediately realizes they've just been made to look like chumps and everyone kinda looks around nervously and force a few self-conscious giggles.

it was actually pretty funny.