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all 79 comments

[–]titian01 13 points14 points ago

I wonder if Target is only running this ad in those states that have made gay marriage legal or its a national campaign?

[–]DMH222 1 point2 points ago

I would imagine it's national.

[–]Ruveios 22 points23 points ago

Weird. I remember a year ago that Target wasn't very gay friendly. In the sense that they ended up donating money to Anti-Gay politicians or something and there was a backlash.

[–]BOS13 5 points6 points ago

Yeah, I came here to see if anyone else remembered that. I don't know much about it, but my brother works for them, so he talked about that when it happened a little bit.

[–]mattindustries 0 points1 point ago

There were some protests outside the downtown Minneapolis Target after that.... I was very confused when I saw this ad. Pleased, but confused.

[–]DMH222 5 points6 points ago

Yeah It was the CEO of target that gave like 50k or something to some group that was anti-gay. Target has been giving millions over the years to LGBT groups but I guess all it takes is one bad press line to change all of that.

[–]Ruveios 2 points3 points ago

Ah I see. I'm in Canada so I don't know much about Target, only that they're coming here soon.

[–]3825 0 points1 point ago

Where do you get your groceries?

[–]Ruveios 1 point2 points ago

Loblaws.

Canadian chain.

[–]3825 0 points1 point ago

thanks

[–]NoNeedForAName 0 points1 point ago

That's interesting, because when my wife worked there a few years ago her store probably had the highest concentration of gays I've ever seen outside of a gay club.

[–]Qh6201 40 points41 points ago

That's gay

[–]Octopusbread 14 points15 points ago

So gay

[–]STOPINGonlineBULLIES -2 points-1 points ago

That's what makes it AWESOME!

[–]echopaff 1 point2 points ago

Why, I oughta' punch you in the mouth for sayin' that.

Edit: ;)

[–]RedFollower 2 points3 points ago

That's what makes it FABULOUS!

No need to thank me.

[–]PiscesFTW 0 points1 point ago

Where's the gay seal novelty account when you need him!

[–]Vhaine 25 points26 points ago

Calculated, focus grouped, and specifically targeted. The fact you give them free ad views only furthers the pandering. Someone some place figured they could make a buck off the subject. It looks like they are right.

It doesn't represent some deep seated personal convictions from a faceless mufti-national corporation. It represents a corporation's willingness to do and say anything and everything to get you out of walmart and into target. Make no mistake, if Target was around back in the day they'd be running ads about half priced witch burning torches...

[–]Jibrish 12 points13 points ago

So shouldn't you be happy that they are doing what you want? Or would you prefer them to do the opposite?

[–]OmgLolKitty 0 points1 point ago

I imagine his point is that people should be aware of how a big box company's marketing is carefully created in order to get people talking, rather than to actually state "Yay gay people, you're so cool!"

It's more of "Yay gay people and the people that support them, we know you've been jilted at recent controversies regarding people's sexuality! Look how we're totally not like that, come buy things from us!"

[–]mayor_chapstick 3 points4 points ago

And McDonalds is probably running the Ronald Mcdonald House Charity for tax breaks and their public image. Does that make helping sick children bad?

[–]lifehacked 1 point2 points ago

Does that make helping sick children bad?

You're kind of missing the point...

All Vhaine was suggesting was that we should treat matters like this with a little more skepticism - the companies are only out to make more money, after all. Corporations like Target are seeking to capitalize on the gay marriage 'trend' for the sole sake of brand image.

While this kind of publicity will probably be a good thing for the LGBT community in the long run, it would be naive to assume that there is no financial incentive in aligning the company with whatever current trend happens to be popular. I am afraid to say that gay marriage has become that trend.

[–]Damadawf 1 point2 points ago

Get back to the hippie commune! Let us be proud of a big business for once!

[–]Kangaroo__Court 0 points1 point ago

DING DING DING. They are great at targeting ads to you while not appearing to do so at the same time.

[–]lily_gulmohar 0 points1 point ago

You make me think there should be a Bad_at_Jeopardy Novelty Account.

It doesn't represent some deep seated personal convictions from a faceless mufti-national corporation. It represents a corporation's willingness to do and say anything and everything to get you out of walmart and into target. Make no mistake, if Target was around back in the day they'd be running ads about half priced witch burning torches...

DING DING DING. What is Gay?

[–]surger1 0 points1 point ago

They are supporting the civil rights of people who gives a fuck if they want to make a buck.

[–]StanDinfamy 6 points7 points ago

So... target realized they could get more customers with a gay friendly marketing campaign.

[–]goblinpiledriver 3 points4 points ago

[–][deleted] ago

[deleted]

[–]StanDinfamy 0 points1 point ago

I imagine that that's weighed out before they give full approval of any ad campaign. Target's CEO doesn't just go "You know what? I'm sick and tired of all this gay marriage bashing. I'm going to make a difference the only way I, CEO of Target, can: A gay theme ad campaign!" Not how it works. People do market analysis for Target and come to the conclusion that gay marriage is acceptable enough (not to mention trending right now thanks to chick-fil-a) that the money they can make from a gay themed add campaign outweighs the risks associated with aligning with gay rights.

I'm not the first person to say this, but Target gives approximately zero fucks about gay marriage. They care about money because they are a business.

[–]doyduhdoh 0 points1 point ago

They are going to force the bigots to buy inferior products at kmart and wal-mart. Inferior products will lead to accidents, accidents lead to deaths, deaths lead to less bigots.

[–]Jibrish 1 point2 points ago

[–]aworldwithoutshrimp 1 point2 points ago

We finally found a union that Target likes!

[–]apb1979a 1 point2 points ago

The whole controversy is ridiculous. Menino should let Chick-Fil-A open without incident in Boston and let the community react as they will. If they care about gay rights as much as he says then Chick-Fil-A won't last long. This would be a healthier outcome rather than banning a business based on ideology as opposed to them actually doing something illegal

EDIT: for grammar

[–]justagirlintheworld 1 point2 points ago

Target has same-sex wedding cards, too! I was very impressed.

[–]surger1 1 point2 points ago

I don't care if it's because they want to jump on the pro gay band wagon or if the leaders legit support it. Most likely both. I love that companies are doing this.

[–]akcheat 1 point2 points ago

Normally I hate corporations, but when they take advantage of a discriminated against sexual orientation to market to my poor poor bleeding heart, I love them!

[–]fromwithinitrises 1 point2 points ago

I don't know what's more pathetic, modern marketing firms pandering to gays for the $$$ or the people who actually think that the companies run by conservative millionaires give 2 shits about gays

[–]seahorseparty 1 point2 points ago

Quite frankly, I don't really care if they make millions this way. It is a step toward making homosexual relationships mainstream and therefore normal and acceptable. I'd rather they made money this way than by avoiding the issue altogether to keep very conservative shoppers coming in.

[–]Josepherism 3 points4 points ago

Homosexuality isn't normal, nor will it ever be. It's not anywhere near normal (average). Let's keep some perspective, we need it now more than ever. I support gay marriage, but it's being overblown to the point of being compared to the civil rights movement, which is ridiculous.

[–]seahorseparty 1 point2 points ago

What do you mean it's not normal? Because more people are straight then gay? Sexuality occurs across a spectrum, so it'd be very difficult to really say that it's not common. It's very common. And while I agree that comparing it to the civil rights movement might not be warranted, homosexual people are forced to change the way they live because of how other people feel about something they can't change. The way I see it, legalizing gay marriage everywhere is just a step towards making homosexuality a non-issue, which is what it should be. I actually don't care much about the institution itself. I just think its illegality is a symptom of a bigger issue, namely, illogical hatred/fear.

[–]Josepherism 1 point2 points ago

Like I said, I fully support gay-marriage. I just want it to be clear that it's not normal in the sense that, well, it's not normal. Not that it's bad because it's not normal, but nonetheless we need to keep perspective and not try to pretend being homosexual is a normal quality for a human being to have. If it was, our species wouldn't have survived for this long.

[–]seahorseparty 0 points1 point ago

I don't mean "normal" in the sense that absolutely every person is gay and that not being gay is weird. I just mean that it's common enough that calling it abnormal isn't really justified. It's normal in the sense that it's common enough to be a part of pretty much everyone's daily life.

[–]microsoftsam 0 points1 point ago

Just because something has become more "common" or socially acceptable does not mean that it is not abnormal. As part of the animal kingdom, our primary function (and gutteral desire) is to reproduce. Humping dudes does not fulfill our function as part of the animal kingdom. Therefore it is in fact an abnormality. It is like trying to make the square block go through the circle's hole so to speak.

[–]seahorseparty 0 points1 point ago

So anything that doesn't in the end fulfill biological goals is abnormal? We're not talking about "normal" in the same sense. You're purposefully misconstruing "normal" to mean "biologically similar to the majority" while I'm clearly meaning "normal" in the sense that people that are gay are not weird or broken. They are normal people with goals and relationships just like anyone else.

[–]microsoftsam 0 points1 point ago

I am saying that by not having the desire to fulfill biological goals it in fact makes gay people (by definition) broken. Within the last 50 years or so we have seen the gay community try to break over 3000 years of human history which stood against said practice. The walls will hardly be coming down easily.

[–]microsoftsam 0 points1 point ago

You are entitled to think whatever you wish about gay people. And I am entitled to think that since they break the biological norm which all creatures besides humans seem to follow, I find it weird. Cheers mate.

[–]seahorseparty 0 points1 point ago

There's something to be said for kin selection and homosexuality. And just because something isn't easy doesn't mean it shouldn't be done. And, just because something's been something people do for thousands of years doesn't mean it's valid. But I'm not going to argue or respond anymore.

[–]wangotango22 -1 points0 points ago

Not sure if I would call it pandering, but the fact that the headquarters is located in the most gay friendly place in the nation probably has something to do with it.

And I'm cool with that because hey, alot of my friends, gay and straight alike, make buku bank working for them.

Minneapolis and Target fit pretty well together.

[–]Rapekit22 1 point2 points ago

gross

[–]my8thchannel 1 point2 points ago

Last year I was a HUGE Lady GaGa fan. I still respect what she does for the gay community, but I've grown distant to her music.

Anyways, when her Born This Way album was going to be released (late May of 2011) she was going to only sell the special edition of the album at Target (it included 3 new songs and 5 remixes). She ended up going against Target and not giving them the special deal of being the only store to sell the special edition album because of their anti-gay stance on marriage. She ended up selling the special edition of the album in every store selling the standard edition.

So it makes sense that Target is switching sides and pandering to a different audience. Target would have easily made millions more if they were the only store selling the special edition album, seeing how batshit crazy (myself included), and not to mention loyal, GaGa's fan-base is.

[–]dronabinol 1 point2 points ago

One of their CEOs donated 50k to an anti gay group, while the company generally donates to pro-LGBT groups. It was a line of bad press from one person.

[–][deleted] 0 points1 point ago

can we for one second stop calling it pandering? That honestly implies that the act of supporting gay rights is somehow taboo or immoral.

[–]lifehacked 1 point2 points ago

That honestly implies that the act of supporting gay rights is somehow taboo or immoral.

Nowhere in the definition of 'pandering' is this association mentioned...

[–]doyduhdoh 0 points1 point ago

You had your second, now on with the show. Pandering pandering pandering pandering! Hooray!

[–]chris-martin 0 points1 point ago

Gross, wedding registries. I don't get why anyone prefers that to cash.

[–]aworldwithoutshrimp 0 points1 point ago

"No boxed gifts, please."

[–]justagirlintheworld 0 points1 point ago

When you're asking for a TON of housewares, it's much more convenient having them basically delivered to you than going to sometimes multiple stores to buy all the products.

[–]NoNeedForAName 1 point2 points ago

But you have to go to multiple stores to register for those items.

It's really the people who buy stuff that's not on the registry who confuse me. When we had our baby we ended up with so much random crap that we'll never use, and had a pretty good bit of stuff on our registries that wasn't purchased.

Not that I don't appreciate the sentiment, though.

[–]chris-martin 0 points1 point ago

Why would you go to stores? Registries are online. The married people can order stuff via the internet with the same ease that I can, and it gets delivered just the same.

[–]justagirlintheworld 0 points1 point ago

I guess I'm old fashioned, I like going to buy gifts for people in stores and picking out nice wrapping paper (especially if it's for a shower or something). Doesn't hurt that the store is most likely at a mall and I can get other shopping done there as well.

[–]adamantinefox 0 points1 point ago

You mean appealing to the values of their market-base in order to attract customers? I'm sure that they will.

[–]hifiveamillionangels 0 points1 point ago

That is knowing who to market to!

[–]4realthistime 0 points1 point ago

Coincidentally, the target symbol can not stand for an anus.

[–]iamdirt 0 points1 point ago

Decent ploy to hide their anti union propaganda attention

[–]leftlooserighttight 0 points1 point ago

Necessary disclaimer - I am for gay marriage, I do not care what other people do, it is no one's business.

Everyone on reddit is so anti large corporation until the same large corporations views are aligned with his or her own. Everyone thinks banks should stay out of politics, yet celebrate when other large corporations do.

I just think everyone needs to be careful for what you wish for. If you are against corporations in politics, then stop celebrating them when they do interfere, no matter what opinion they take.

[–]JuniperVera 0 points1 point ago

uf - that made me tear up a little. yes. good.

[–]sirius_star 0 points1 point ago

I see hairy butt sex and that is all

[–]DDawgP -1 points0 points ago

[–]HellHaven -3 points-2 points ago

The guy on the right takes it.

So obvious.

[–]Dantai -2 points-1 points ago

Gay, Gay, Gay... Thats all we hear, and see. Just like the Ray-Ban, "Never Hide" campaign.

I mean, what about the Lesbians? Where are they in these ad campaigns.

Equal rights people, equal rights.

[–]Anuglyman -1 points0 points ago

Pandering to the topic of the hour? You're going to see a lot more of this in the coming weeks. People are seeing the Chickfila backlash and are doing what they know will get them instant good press.

[–]karmaforeveryone -1 points0 points ago

How easily we forget what they were up to a year ago. Remember when Lady Gaga threatened to pull her album due to their donations to anti-gay organizations?

[–]littlemokey -3 points-2 points ago

NICE!!

[–]taozero -5 points-4 points ago

Isn't that so politically lovely. Now if only we could get Chick Fil A to tow the line...

ಠ_ಠ

[–]72512 -1 points0 points ago

tow the line...

toe*

[–]Zenith251 2 points3 points ago

Unless you mean to literally tow a line, like on a fishing po..... Ok yeah, fine, I'll shut up.