Okay, now I'm confused.

seasicksquid · 2 months

I used to work in tobacco control, and I can tell you the reasoning behind this poorly designed ad campaign.

There are multiple high risk populations for tobacco use, identified by many studies. LGBT is one of them (along with youth, low income, minorities, etc). Think about it...many LGBT people (but especially gay men), upon coming out, find solace, understanding, etc in the gay social bar scene, where smoking is very prevalent. Most gay men I have known, especially younger ones (younger than 30), do smoke, as well as drink heavily.

Ad campaigns are often targeted to those high risk populations. This...is one of them, from California's tobacco control program's help line, which OVERALL is called No Butts. Most ad campaigns by tobacco control programs are not the most highly funded campaigns, and not much is put into the creative side of it (I've been through several, and you'd be shocked how little thought it put into them). Someone obviously thought the juxtaposition was hilarious or didn't realize the implications of the No Butts double entendre.

Fun story...When I was working in the field, our regional coordinator would often hold events at gay bars where the owners would agree to go smoke-free for a night, and the big hand out was condoms...printed with a no smoking sign and "Keep it up without smoke," since smoking can cause erectile dysfunction.

drunk_otter · 2 months

you gotta give up the fags, man.

Qrotch · 2 months

No butts is the new no homo...

MoonshineBaby · 2 months

Ok guys, we need something really edgy to reach the youth with this campaign. Start throwing out things, just whatever edgy thing comes to your mind, nothing's too crazy, maybe something young people are passionate about right now. Jen, you've got a teenager, right? OH. OH MY GOD and he's gay - that's actually perfect! It's totally hot right now. What if, I'm just shootin' from the cuff, but what if we tied coming out into this? Something that says, like, it's cool to be gay, it's edgy and hip, but something that's....not. What if just went really bold and said, hey - YO teens, you know what's not cool to be gay for...lung cancer!

HondaHead · 2 months

Somebody needs to get up there with some spray paint to add an "EX" to the end of that phone number

pghreddit · 2 months

If this had been in the UK I wonder if they would have gone with "no fags."

trentshipp · 2 months

I would love to see an LGBT anti-smoking campaign called Fags against Fags.

KWMJ · 2 months

I think it may mean... they didn't come out of the closet (and in to the open world) so that they could be forced to breathe second hand smoke...? (apparently there is no second hand smoke in the closet)

It's a terrible ad that is impossible to understand.. but this is my best interpretation

edit first post without 0 points in the thread? thank you guys, im honoured.

rice_chess_club · 2 months

1-800-UP-BUTTS may be more popular...?

mickeyblu · 2 months

"A cigarette shortens your life, a penis lengthens in your mouth. Smoke something else."

Better slogan.

sabel0099 · 2 months

hehe ironic.. "no butts" girly giggle

kelbymiles · 2 months

no butts? doubt it...

[deleted] · 2 months

A car insurance company's billboard met to distract and confuse drivers, leading them to crash, therefore more money. Best bet.

Tiger337 · 2 months

But, they only smoke after sex.

SneakyTouchy · 2 months

Because fags give you cancer

iAkhilleus · 2 months

Yeah... Fuck the BUTTS.

PurpleChyGuy · 2 months

Apparently tobacco is very popular in LGBT communities and often works as a conversation starter. It is widely accepted and sometimes encouraged to smoke in LGBT groups and cliques. I know because my lesbian friend once introduced me to her friends and they seemed almost disappointed that I didn't smoke. Btw I myself am not gay, I just have gay friends.

P4D4M5 · 2 months

1-800-NO-BUTTS.........

YakiVegas · 2 months

Smokers are now officially the most persecuted minority in the U.S. I quit smoking years ago and I'm all for gay rights, but shouldn't this community in particular butt out of other peoples' business? It's not like there is anybody left that doesn't know that smoking is bad for them. Nobody should tell consenting adults what they can and can't do with their bodies including die of lung cancer.

silverbackjack · 2 months

We came out to die of AIDS.

I'm going to hell

ksaj · 2 months

Smoking makes you gay.

cmilla · 2 months

WTF? Do African-American women need their own hotline too for quitting smoking?

Aj45 · 2 months

No butts

I don't... I.. I.. Is this some kind of sick joke?

bloxie · 2 months

NO-BUTTS? Really!?!?

ox_raider · 2 months

Of all the causes Mark Sanchez supports, this one confuses me the most.

Roopean · 2 months

facepalm I get the idea behind it but...come on...worst pun ever.

[deleted] · 2 months

NO BUTTS

Flalaski · 2 months

pro AND anti gay? "no-butts" lool

mytwosence · 2 months

The Billboard is funny I admit...but the "Okay, now I'm confused" is funnier.

Gavalar · 2 months

Sexually?

chodechugging · 2 months

I'd make a joke about fags but I'm sure that someone already beat me to it.

slbain9000 · 2 months

Yeah.. How does one dial a dash?

Jimmers666 · 2 months

Worst PSA ever.

randomguy65 · 2 months

Wut.

heslaotian · 2 months

I think they are saying that if you stop having buttsecks then you won't get lung cancer. I don't know if its worth it.

KaidenUmara · 2 months

ohh thats an evil genius at work.

reagan2016 · 2 months

1-800-NO-BUTTS seems like it would be a suitable number for a hotline for people who are trying to stop being homosexual.

gwolf100 · 2 months

I can tell you as an openly gay fellow who smokes myself, GLBT community is rife with tobacco use amongst other substances.

NozzALa · 2 months

It seems to me like people are trying to insert gay rights into everything now. Yes, I realize it's not cool to discriminate against gays, but what does coming out of the closet have to do with smoking?

Come on, people.

villez97 · 2 months

dafuq did I just read?

DrFuntimeEsq · 2 months

It's okay to be confused man, we're gonna love you no matter what :)

0mousse0 · 2 months

Butts, not even once.

d4rkl04f · 2 months

Its signs like this that make Don Draper regret the day he wrote that letter to the paper.

bucksta · 2 months

Well, at least it didn't say 1.800.NO-FAGS.

wmaxwell · 2 months

And here I was, thinking that they liked butts.

drchickenbeer · 2 months

Walter Sobchak: Those rich fucks! This whole fucking thing... I did not watch my buddies die face down in the muck so that this fucking strumpet... The Dude: I don't see any connection to Vietnam, Walter. Walter Sobchak: Well, there isn't a literal connection, Dude. The Dude: Walter, face it, there isn't any connection.

ARC_Prisoner · 2 months

butt out or not but out, that is the question?

aldennn · 2 months

This billboard would be even better if the two men were Anderson Cooper and Frank Ocean.

ratchet132 · 2 months

I'm so confused right now.

DarthNihilus1 · 2 months

Fag also means cigarette.

There is some type of witty comment to be had here but I am not competent right now.

robb338 · 2 months

Smoking fags makes you gay

wayndom · 2 months

It's obvious:

HELP STAMP OUT GAY CANCER!

Okay, I admit it, I'm confused, too...

BoColdBlooded · 2 months

"If it weren't for my horse, I wouldn't have spent that year in college."

funny

MODERATORS

you'll need to login or register to do that

create a new account

login