I think Walmart is onto something here...

Eustis · 5 months

Pads and Chocolate? Ping Pong Balls, Beer, and Cups? Fritos and Mountain Dew in the Gaming Aisle?

What's next, cats in the computer section?

Actually....that might make some money.

xxxina · 5 months

where are the double a batteries?

iforgotmyusername12 · 5 months

No way, on my period I want the good stuff.

businesstom · 5 months

This might get buried, but I used to work at Kmart as an intern. I remember one day we had to put Slim Fast out on a pallet because it was going on sale and expiring soon. We had it in one area and none were selling so I had the brilliant idea to stick it next to our mirrors. They sold fast...slim fast.

Thunder_Bastard · 5 months

Actually Walmart and Sams spend millions upon millions on hiring product placement consultants just for stuff like this.

Not so much with Walmart, but if you go in a Sams from week to week you will notice a ton of merchandise gets shifted around to get people looking around parts of the store they would normally skip over.

Abdullah-Oblongata · 5 months

They need to put an ice cream freezer their also. Make sure it's stocked with chocolate and cookie dough flavors.

EmptyAndFrantic · 5 months

Am I the only woman that 1) isn't incredibly fond of chocolate and 2) avoids food (especially unhealthy food) while I'm on my period?

TheAtomicPlayboy · 5 months

Cleanup on Aisle Flo.

graceannlove · 5 months

I want to know how many guys are comfortable with buying tampons for their woman? My dad would never do that for my mom and my current boyfriend is the first guy I have been with that will do it for me. Is this as rare as I think it is?

Sarahmint · 5 months

Oh, man! The female redditors GET IT! I am disapointed the chocolates are cheap chocolates and not high quality like Lindt

MaidenMadness · 5 months

There is an interesting urban legend similar to this one.

First some background is needed. In business intelligence there is a process called Data Mining which is nothing but running some queries over large sets of data in order to find new relations between data. This is used for example on information from receipts to learn that there is a chance that a customer that buys an item X is also likely to buy an item Y.

Anyways the story goes that whilst doing data mining process on the data from the POS receipts one of the uncovered correlations stood out because it was unexpected. It said that on Friday afternoon males in their late 20ties were likely to buy diapers and beer. They thought about it and came to conclusion that these were young fathers whose partying days on Fridays have taken a blow with the arrival of a baby and now they're stopping at a store on their way home from work to buy some diapers. When they arrive there and take the diapers they think to themselves oh well it's Friday and as long as I'm here I might as well take some beers too. The story goes that the store utilized that knowledge by moving the diapers right next to the beer and apparently that somewhat boosted their sales.

The story is probably almost 100% false mind you, but it's still interesting I think.

Intuit302 · 5 months

At first I was like, "really? Mixing Resses and Hershey's is a big deal?"

Then, "ooooh, they are on to something..."

They need to do it with Dove Chocolate, though...

fzerg · 5 months

That just made me think of this.

sumojoe · 5 months

I keep telling people at my store that we should be putting condoms in the liquor aisle, but no one ever listens to me.

cake-for-breakfast · 5 months

They need pain relief pills and alcohol next to that, too. You're not supposed to take medicine like that, but tell that to a lady during that time.

iaintcranky · 5 months

HAHA...no seriously...when it's my time of the month I prefer expensive tasty treats(I get really moody and whiny sadly)...these are not my thing. Hot tea, a nice box of chocolates, a heating pad...and lots and lots of advil :*(

sittty · 5 months

of course! use candy as tampon!

b-random · 5 months

Actually this makes sense, women lose a lot of iron during menstruation which is why they crave chocolate so much during it. It rehabilitates the iron deficiency by eating chocolate. Plus bitches love chocolate.

ChaosChaser · 5 months

No, thank you, Walmart. I prefer Pepperidge farm cookies with my period.

HardCorey23 · 5 months

My first thought was putting Reese's and Hershey together would be great. I am not a clever man.

44problems · 5 months

Hey did you hear about beer and diap... oh wait it's been posted in this thread 5 times somehow.

cincy_rob · 5 months

They usually slot a stack of cheap beer somewhat near the diapers too. It's marvelous.

r3coil · 5 months

A famous example of this was the correlation between diaper purchases and beer. You wouldn't normally associate these two items but it was discovered that new parents tend to stay in more on the weekends and will buy beer to drink at home rather than going out. Walmart responded by placing diapers and beer next to each other.

This kind of data mining is used heavily by Walmart to increase pairs of sales when correlations are discovered through the analysis of sales receipts.

CigaretteJuice · 5 months

this is a great product rep for Hershey's

toppup · 5 months

This has "Ahhh Fuck It" written all over it.

ericn1300 · 5 months

I would have loved to have been in that strategy meeting

mmmtreats · 5 months

I wish they would put the dog food nearby too! Not that I only feed my dog when I'm on my period, but I find that's when I need more of his food... for him, not me.

will_upvote_anything · 5 months

Me and my dirty mind : until I googled Hershey's I assumed it was some brand of hardcode lubricant or something… well, i was wrong

Athenadis · 5 months

OP hasn't had periods, doesn't understand that nausea & cramps + cheap chocolate = keeling over a toilet

bencanfield · 5 months

Im pretty sure that's not the correct use of "onto".

tamazin · 5 months

I once bought tampons, chocolate ice cream, and midol together without realizing how it looked. The cashier laughed and pointed it out. Sure, it's funny now...and I'm sure once everything scabs over, the cashier will be able to look back and laugh as well.

dasredditnoob · 5 months

Pure Hershey's? FALSE. I see Reese's mixed in.

audry88 · 5 months

Walmart is just one big overrated 99 cent store.

cromulent_verbage · 5 months

Product placement level: women. Period.

Aevum1 · 5 months

Next time they should put chocolate there too.

DickHole_Hair · 5 months

Wal-mart already has an aisle with condoms, then diapers and bottles, then Kraft dinner and pizza pockets.

5 months

[deleted]

TopShotChick · 5 months

I am a woman, and I approve this marketing tactic... hahaha

krappyfishin · 5 months

Fuck Walmart.

laxworld322 · 5 months

I run through reese's peanut butter cups like nobody's business.

galaxy5000 · 5 months

Pepperidge Farms remembers.

Almost every store I go to does this.

burntham77 · 5 months

That was NO boating accident!

KobeGriffin · 5 months

You might say they're evil, but goddamn it if they aren't smart.

trshtehdsh · 5 months

Yesterday I noticed the baby section of my grocery store is directly facing the candy section. Evil.

Ivef · 5 months

Smart guys.

jefferus · 5 months

Shame American chocolate sucks

USMCsniper · 5 months

park some chocolate in your blow hole while you squirt blood out your gina!

shibbyboi182 · 5 months

Waiting for the part of the thread where all hell breaks loose once the OP is accused of placing the candy their him/herself for internet points

joanhallowayharris · 5 months

Do they also stock apologies to my boyfriend?

srsh · 5 months

These people are geniuses

rumpelstiltskin1 · 5 months

at first I was like "Hershey's and Reese's together?! but then I realize that there were tampons and I was like "Oh, menstrual cycle and whatnot... mmm chocolate" (stiltskin 243) Fuck I'm high

ibetthathurt · 5 months

Yes... just yes...

Micbroyo · 5 months

Its true! There are teeth with the lips!

chantistar · 5 months

i wonder if it was a male or female employee who thought this up.

spearos · 5 months

This what we call product placement in the business world.

TVXQueef · 5 months

You can indulge yourself while having menstrual pains.

Profit?!

ResidentWeeaboo · 5 months

At least it's not Jolly Ranchers.

Spiralyst · 5 months

My girlfriend hates chocolate. Except for those 3 days every month where chocolate is the mother of all gods to her.

doob22 · 5 months

genius product placement

jawgernaut01 · 5 months

STOP GIVING THEM IDEAS, THE WALMARTIANS WILL EVOLVE!

therachel2010 · 5 months

Brilliant. That set up would get me ever damn time

cyberstormfox · 5 months

I took these 2 photos about 5 years ago, when I noticed the same thing: http://imgur.com/a/N9DxZ

zuluthrone · 5 months

i guess abed is consulting for walmart

holly2680 · 5 months

Triscuits. it should be Triscuits.

ophelia_jones · 5 months

I'd never bought into the period/chocolate thing--PMS is a social construct and the whole OM NOM NOM I CAN'T KEEP MYSELF FROM BEING A BITCH WITHOUT A KIT KAT OM NOM NOM thing never carried much water in my household, so the chocolate thing always seemed weirdly over-the-top and unnecessary.

That being said--the last time I started my period, I caused two fights with my brother and sister-in-law on purpose. That same day, my mom handed me a piece of dark chocolate orange pecan bark, walked out of the room, and came back to me staring down the hallway into nothingness while I gnawed on the piece of chocolate like an especially determined hamster in sweatpants. She said I looked sedated, so she just left me alone.

tl;dr when society marginalizes your legitimate issues by dismissing you as hormonal, at least you get candy out of it

chadwickipedia · 5 months

Good old' market basket analysis....brought to you by IBM

jblue68 · 5 months

As a cashier, I can confirm that most women coming in to buy only feminine supplies grab a chocolate bar as well.

867-5308 · 5 months

Just out of frame: the gun counter!

millionsofcats · 5 months

I always come home with midol and chocolate when my darling is having hers. She is honestly so good about it, it makes me wonder how some girls can be so crazy about it.

FortBriggs · 5 months

Fuck medals give them a Nobel Peace prize!

wesleyt89 · 5 months

There is a word for these kind of sales strategies... I just cant for the life of me remember it. I learned about it in some random business class. They used an example of putting beer and diapers right by each other, because young men (especially on Fridays) come in and pick up beer for the weekend, and they also have to pick up diapers for their children. Idk... kinda weird but it does make sense in a way.

Watergems · 5 months

That's why it's called HER-SHEys and not HIS-HEys

EveryoneElseIsWrong · 5 months

i have never not once craved chocolate or anything else on my period. eva. eva.

N3otron · 5 months

I think it's a subliminal message: When's she's on her period, Always use the Hershey highway.

gingerlemon · 5 months

Walmart figured out women like chocolate? Such a revelation must have taken many years of research.

Also, why are cereal and milk not next to each other?

Less_than_5 · 5 months

Fucking Brilliant!!!! Only time you need to fear me is when I'm eating chocolate.

freddy0025 · 5 months

In my marketing class we heard an example of beers and diapers being placed together... dads being sent on store runs!

Pretty cool what Walmart and other department/grocery stores do with consumer data patterns and how to place products...

Most expensive/sugary cereals in the cereal aisle? Placed child eye level height.

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