Expert testimony from the Prop 8 trials. Part of what the defense argued was that Prop 8 was driven by purely animus, that it had no rational basis. To prove this point, they had experts analyze and testify to the various themes used by the prop 8 campaign. For a long time, Prop 8 looked like it wouldn't pass, but the poll numbers moved in a statistically significant way that correlates to when prop 8 proponents changed their messaging to focus on the "think of the children message." The message was that children would be taught in schools that it was okay to be homosexual.

The emails of the prop 8 campaign obtained through discovery showed this messaging was designed specifically to target the love the sinner hate the sin crowd.