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all 162 comments

[–]naked_ditchdigger 94 points95 points ago

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I hope her timing belt was replaced, at the very least.

[–]korekorekorek 7 points8 points ago

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Lube it well and you're good to go

[–]airbubble 128 points129 points ago

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I used this pic in a presentation on the role of women in advertising. It woke everyone up quite a bit.

[–]Death_To_Your_Family 61 points62 points ago*

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Did you watch "Killing us softly 4." It's all about women used in adverising. Kinda shocking to see it all in a big presentation.

[–]Art-Vandelay-AIA 16 points17 points ago

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Haha, based on your username and the movie title I thought this was a joke. Turns out it's not, nice.

[–]airbubble 6 points7 points ago

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no, I haven't. I wish I had known about it when I was writing mine!

[–]Death_To_Your_Family 7 points8 points ago

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It's not very long. You can download it online. You should check it out sometime, though you probably have a good idea what's going on in it. I enjoyed it.

[–]Iconate 3 points4 points ago

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BUT BUT...DOWNLOADING IS ILLEGAL!!!...

[–]Jayross 6 points7 points ago

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He meant the iTunes movie store, obviously.

[–]PeggyJean92 18 points19 points ago

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We watched it in my women's studies class last week, it really opened my eyes about advertising. As a woman, I never knew there were so many things i should be offended by!

[–]starlaoverdrive 4 points5 points ago

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Your sarcasm is impeccable. Upvotes for you!

[–]kowalski71 -2 points-1 points ago

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Hoping that was sarcasm.

[–]starlaoverdrive 0 points1 point ago

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I try my hardest :P

[–]Death_To_Your_Family 7 points8 points ago

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Yeah I try not to find things that should offend me, but there are enough things out there to see it pretty regularly. I like that the woman fom the video (her name escapes me at the moment) isn't trying to wage a war on advertising or men, just putting it out there because people are so desensitized that they don't even notice it.

[–][deleted] ago

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[deleted]

[–]PeggyJean92 0 points1 point ago

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not quite...but close. Indiana. :P

[–]Donkey_Schlong 74 points75 points ago

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Don't forget the role of men in advertising

Everything we do is wrong

Men are sexualized as well

Domestic Violence is ok when its against a man - especially because he did something wrong

Domestic violence is funny when its against a man no. 2 -- He didn't get me the correct ring

Husbands are stupid monkeys

I could go on.

Both sexes are sexualized and demonized in advertising, its not just women. Keep in mind that you'll never see an add with a husband hitting a wife being funny, and it certainly won't go more than 10 minutes without a woman's group being up in arms. Last superbowl NOW [National Organization for Women] went apeshit over a commercial that showed a woman barely being hit, but didn't say a fucking peep when a man gets headbutted and knocked out.

[–]StalinsLastStand 51 points52 points ago

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The first one isn't a very good example, it's actually making fun of women for being "irrational" during PMS.

[–]heavensclowd 10 points11 points ago

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There's plenty of commercials where the wife is on the phone and the stupid husband is in the background doing something stupid.

[–]EzanaG 15 points16 points ago

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Yes and that would have been an appropriate example unlike the one he chose.

[–]StalinsLastStand 2 points3 points ago

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I'm not saying it's an inaccurate category, I'm saying it's an inaccurate picture.

[–]doot_doot 1 point2 points ago

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what about the tax commercial where the wife mocks her husband for using turbo tax instead of H&R block, so she tries to talk to the box but the box can't talk back.

or the stupid guy carls jr. commercials where the guy is so stupid he can't find food in the grocery store. he just stands there staring like an imbecile.

[–]airbubble 3 points4 points ago

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I agree entirely. It would have doubled the length of my presentation, though.

[–]ion32 3 points4 points ago

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That sears A/C commercial woman: Oh it's so hot. You said you would call sears today. man: I'll call tomorrow. woman: YOU'LL CALL NOW!!! man:....I'll call now

[–]kimmehbee 0 points1 point ago

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See I think that reflects poorly on BOTH sexes...the girl looks like a nag and the guy looks like a doormat.

[–]Donkey_Schlong 0 points1 point ago

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Exactly.

[–]VgPcLife 0 points1 point ago

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I agree too. I think a lot of companies are missing out on a growing demographic as well. I always see women advertising cleaning, cooking, etc types of products. Why not men? A lot of men live by themselves. Why not advertise a guy doing some of the cooking or cleaning and show how "easy it is" to just throw in one of those dish washing cubes. I can be a lazy guy sometimes, so show me a guy using your product and how easy it is to use! jmho.

[–]Donkey_Schlong 0 points1 point ago

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Because for the most part, guys buy the cheapest and most effective one. I don't care about a brand if generic brand A has the same ingredients, and costs 50% less.

The reason advertising is spent more on women is because they make up 70% of discretionary spending in the US. They spend at a rate almost twice as high as men do. This is why you see the demonization of men in the media; because women are the targets and consumers of most of the advertising.

[–]robertorex -3 points-2 points ago

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nice try r/mensrights

[–]ravniel 21 points22 points ago

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I would argue this is actually a kind of positive use of the 'hot woman in advertising'. It's actually suggesting that a woman can be appealing even if she's sexually promiscuous. In this day and age that's a pretty progressive message, no? Better than slut shaming, for me.

[–]mistressofmischief 0 points1 point ago

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I agree with what you're saying.

But I think they're also sending the message that, while you wish you were the first, it Doesn't Matter: Had Sex.

[–]Drawtaru 2 points3 points ago

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Go on...

[–]funtimeHat 0 points1 point ago

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for gender studies class?

[–]airbubble 1 point2 points ago

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essentially, yes. it was a class on stereotypes, and a very boring one.

[–]Bored_At_Night -2 points-1 points ago

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a class on stereotypes

I can feel the butthurt and misinformation from here.

[–]airbubble 0 points1 point ago

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The best part of the class was the final project because we finally got to have our own opinions.

[–]redlyte_zer0 45 points46 points ago

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I had one of these before and let me tell you, they were constantly breaking down and alot of money had to be spent to repair the problems. In the end it wasn't really worth it because I only got a few minutes on it, tops.

[–]VgPcLife 0 points1 point ago

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[–]eric22vhs 7 points8 points ago

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People keep commenting that this girl looks too young. Coming from a 24 year old living in a college town, she looks like she's between 20 and 22 to me.

[–]JamesDaniels 2 points3 points ago

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I guess all the drugs and alcohol in my neighborhood make everyone look way older.

[–]jxj24 6 points7 points ago

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Automatic or Stick?

[–]CREAMYSWEETNESS 56 points57 points ago

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am I the only one who thinks this girl is about 14????

[–]birdnerd 124 points125 points ago

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Time to shut down /r/funny.

[–]bushwickbushwick 6 points7 points ago

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Beware: Slippery Slope.

[–]itsmeee 26 points27 points ago

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THAT'S IT! CLOSE THIS THREAD! EVERYONES BANNED!

[–]Zackeriess 22 points23 points ago

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you say that like it's a bad thing.

[–]ajgator7 17 points18 points ago

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high five

[–]TheAvocadoBaron 28 points29 points ago

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ᶘ ಠᴥಠᶅ

[–]Probablythefirst 1 point2 points ago

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No..

[–]NirodhaAvidya 1 point2 points ago

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I thought OP was posting this to be relevant, but her appearing to be a teenager just must be coincidental.

[–]catjuggler 7 points8 points ago

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came here to post this. Ick!

[–]finallymadeanaccount 18 points19 points ago

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[–]Ashlynkat 3 points4 points ago

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[–]The_Enchiridion 10 points11 points ago

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You spelt machine wrong

[–]taneq 12 points13 points ago

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You're just jealous that you don't have a time mahine.

[–]twotoonies 2 points3 points ago

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You spelled 'spelled' wrong.

[–]cypherreddit 1 point2 points ago

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no, no he didn't. say hello to the rest of the english speaking world

[–]finallymadeanaccount -4 points-3 points ago

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I didn't make it, just used it to express my frustration at all the fucking reposts lately.

[–]TheRiff 11 points12 points ago

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So you used a repost to complain about reposts?

[–]finallymadeanaccount 7 points8 points ago

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Annoying, ain't it?

[–]TheRiff 4 points5 points ago

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You're an evil genius.

[–]nakkinator 0 points1 point ago

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so you reposted something to express your frustration at reposts?

[–]finallymadeanaccount 1 point2 points ago

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Annoying, ain't it?

[–]Zorca99 -1 points0 points ago

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Boo hoo. Obviously many people haven't seen it if it's upvoted.

[–]The_Enchiridion 1 point2 points ago

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Wrong. The Knights of New are becoming a minority.

[–]Hiro-Protagonist 4 points5 points ago

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I guess BMW wasn't her first either.

She's also from the Spanish translation of the novela La Fiera Indomable

Me Gusta?

http://monogamoanonimo.wordpress.com/2011/09/22/emily-tiene-razon/

Also available in English with a different cover

http://www.amazon.com/Taming-Beast-Novel-Emily-Maguire/dp/B001G8WSP0/ref=sr_1_1?s=books&ie=UTF8&qid=1329090351&sr=1-1

[–]VgPcLife 0 points1 point ago

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To bad that doesn't tell us who she is and settle the whole "she's 14!!!" debate on this thread.

[–]mdohrn 5 points6 points ago

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...is that .gr supposed to be for Germany?

Someone needs to check on their country codes, or their German, or their Greek. One of those.

[–]SkySilver 5 points6 points ago

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gr is Greece, de is Germany

[–]mdohrn 4 points5 points ago

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whoosh

The copy in the ad is in English, and the typography is terrible. This is clearly unofficial, and beyond that I presume it was done by an uneducated somebody who thinks that .gr is Germany's top-level.

[–]GeneticAlgorithm 2 points3 points ago

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Haven't you heard? The love is so strong between those countries they're practically indistinguishable.

[–]firefox3d 4 points5 points ago

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This pretty much nails why I don't go after 10s.

[–]nevillefuckingbartos 15 points16 points ago

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Yep, this is the only reason

[–]firefox3d 4 points5 points ago

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I said I don't go after them, not that I can get them. You don't have to be a dick about it.

[–]srs_house 5 points6 points ago

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Protip: any woman can have sex if she has low enough standards.

[–]taneq 2 points3 points ago

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Dude she's at least 16.

[–]firefox3d -1 points0 points ago

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Dude, that's not immediately obvious to me, I don't know who it is, and I don't give a shit.

[–]Conway_Twitty 1 point2 points ago

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Woooooosh

[–]firefox3d 0 points1 point ago

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Sorry, I didn't get your pedophile joke right away. That one took me a minute.

[–]taneq 0 points1 point ago

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Dude she's at least 16.

[–]ion32 0 points1 point ago

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lololololol

[–]CarpetFibers -1 points0 points ago

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You say that like you have a choice in the matter.

[–]Aokban 17 points18 points ago

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Does She not look maybe too young?

[–]BadSysadmin 25 points26 points ago

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Can't be too careful, we'd better ban /r/funny

[–]IAMANiggerBiologist 1 point2 points ago

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Old enough to count, old enough to mount.

[–]meginmich -4 points-3 points ago

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Maybe I'm getting old, but yeah, she's too young... she looks maybe 16.

[–][deleted] ago

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[deleted]

[–]Death_To_Your_Family 0 points1 point ago

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Not if you are over 18.

[–]LilDrumrGrl -3 points-2 points ago

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Maybe.

[–][deleted] ago

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[deleted]

[–]confused_teabagger 3 points4 points ago

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No, but I would definitely pay extra for the protective undercoating.

[–]tb566 2 points3 points ago

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when did bmw start using 12 year olds in their ads

[–]xbl_armory 0 points1 point ago

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DAE think this is objectifying to women? implying she's used, like her one purpose is to be fucked? I'm not normally a killjoy but I really dislike this.

[–]yethegodless 0 points1 point ago

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No. No, no, no.

You're drawing out the analogy further than it was initially supposed to go. This hot woman is not literally an object with only one use. The ad makes no reference to any 'one purpose' at all.

The ad simply states the idea that people like having sex with attractive people, and that notion is similar enough to the idea that people like driving nice cars to make a witty comparison - more pointedly, it points out that most people don't care if their partner is a virgin, just like you shouldn't care that your car is used, as long as both of them are fine specimens.

[–]Iconate -5 points-4 points ago

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How can it be objectifying when she knows what shes shooting for? Its her job. I cant feel sorry for someone who chooses to do something cause they enjoy to do it.

[–][deleted] ago

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[deleted]

[–]Gareth321 27 points28 points ago

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No more than something like this. You seem to be of the opinion that using sex is inherently demoralizing. I strongly disagree. Sex sells because people are attracted to sexy people. It grabs our attention, and alludes to a fantasy in which we're given attention by, and make love to, beautiful people. I think you need to examine why you believe sex is immoral. Such puritanical views on sexuality are inherently damaging, I believe. They lead to the sort of sex-negative feminist shaming that causes women and men to question their sexuality, and feel dirty and wrong about enjoying sex.

[–]Sylotus 5 points6 points ago

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It's not the fact that they used a sexy female model; it's the implication that women lose value if they've slept with someone else. A woman who has had sex before has not lost some of her value in the way a used car has. This ad treats that mindset like it's completely normal and thinks it's edgy by saying "hey she's so hot you don't even care that you're not the first one to have her, so get a used car". So this ad is actually playing on one of those puritanical views that is damaging, that women are somehow better if they're virgins.

[–]Gareth321 2 points3 points ago

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It's not the fact that they used a sexy female model; it's the implication that women lose value if they've slept with someone else.

It's not so much the implication, but the description of an existing attitude. Some people really do value virginity, in both men and women. Like it or not, some people like believing they are the only person their partner has had relations with. I've had it described by Christians as adding a sense of bonding and intimacy. Personally, I think that attitude is silly and prudish, but I'm not a moral arbiter. Also consider that sexually active people have a risk of STDs. This is mitigated by frequent check-ups, but few people ask to see proof of sexual health on a first date or fling.

I don't think it's a matter of "value" - though this term is extremely subjective - but rather a matter of preference. The ad displays an understanding of this attitude, and enough people know of it to register understanding when they see it. I think a lot of people confused the exploitation of existing, questionable, social attitudes with implicit or overt support from advertisers. If we agreed that the attitude was inherently immoral - which I don't - we couldn't hold the advertisers responsible for simply describing it.

[–]OneKindofFolks 6 points7 points ago

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But there is a difference between selling underwear for men and having a ripped male model do the ad and a car company choosing a high-school aged model woman to be naked for the whole ad, with no cars in sight.

[–]Gareth321 5 points6 points ago*

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You're saying sex and sexuality is subjective? I'm astounded. Context isn't important in the scope of "sex sells". Whether selling cars or underwear, sex still sells. There's nothing inherently immoral about that either.

[–]srs_house 2 points3 points ago

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How about the local Hollister, who had high school boys standing outside the store shirtless and wearing low cut jeans? You think they were there to attract guys?

[–]OneKindofFolks 1 point2 points ago

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That's a different example, why do male models advertise on men's boxer briefs? It's emulation.

[–]upjumped_jackanapes 4 points5 points ago

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That picture isn't comparing him to a used car.

[–]Gareth321 6 points7 points ago

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It's a double entendre, not a comparison.

[–]taneq 3 points4 points ago

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But don't you see, using a sexy man in advertising is empowering for the man (and thus marginalizes women). Using a sexy woman in advertising is exploitative and dehumanizing for the woman (and thus marginalizes women). If you can't understand that then you're clearly anti-feminist and thus you is marginalizes the women.

[–][deleted] ago*

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[deleted]

[–]elliot_t 1 point2 points ago

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taneq was being sarcastic.

[–]surfsupNS -1 points0 points ago

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what a relief

[–]itsmeee 17 points18 points ago

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[–]taneq 1 point2 points ago

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Flawless.

[–]thelibrarina 3 points4 points ago

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Yeah, it's pretty heinous. I'm afraid to say things like "advertising can not get any worse," though, because as soon as someone says that...it does.

[–]Donkey_Schlong 2 points3 points ago

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Reposting my other post:

Don't forget the role of men in advertising

Everything we do is wrong

Men are sexualized as well

Domestic Violence is ok when its against a man - especially because he did something wrong

Domestic violence is funny when its against a man no. 2 -- He didn't get me the correct ring

Husbands are stupid monkeys

I could go on.

Both sexes are sexualized and demonized in advertising, its not just women. Keep in mind that you'll never see an add with a husband hitting a wife being funny, and it certainly won't go more than 10 minutes without a woman's group being up in arms. Last superbowl NOW [National Organization for Women] went apeshit over a commercial that showed a woman barely being hit, but didn't say a fucking peep when a man gets headbutted and knocked out.

[–]kimmehbee 0 points1 point ago

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Your points are valid, but I fail to see why it's relevant to a post about an ad being offensive to women. (Which is not to say that I think this ad is offensive. Tasteless? Yes. Offensive? Nah.)

[–]eric22vhs 0 points1 point ago

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Maybe, but I don't see this as the best example of what you're talking about. I think the advertisements aimed at getting girls to blow loads of money on a regular basis to look like this are much worse.

[–]drinkme217 0 points1 point ago

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I care.

[–]Aaya 0 points1 point ago

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Not.One.Bit.

[–]LukaCola 0 points1 point ago

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Fucking car commercials man.

Never see them coming anymore.

[–]kilofthaweak 0 points1 point ago

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Marketing benefits are often very difficult to quantify, but when it is done well it is puts any salesma to shame..and I am completely ready to give her a ride.

[–]nermid 0 points1 point ago

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Funny, I don't like used cars because I often find that the previous owners left the insides strewn with semen, the whole thing reeks of cigarettes, and everything's all worn out.

[–]themitch22 0 points1 point ago

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Does she cost as much to repair as a used BMW?

[–]no1113 0 points1 point ago

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Yeah.

[–]MJZMan 0 points1 point ago

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I'm confident SOME of what I'd do to her would be her first.

[–][deleted] 0 points1 point ago

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Umm...I have standards...

[–]brodie21 0 points1 point ago

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Syphilis!!!!!

[–][deleted] ago

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[deleted]

[–]sunkenOcean01 0 points1 point ago

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No, it's personifying cars.

[–]Cabana -1 points0 points ago

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American Beauty?

[–]AstroZombie138 -4 points-3 points ago

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A few things here...

As someone who has purchased multiple BMWs (I currently have 2 and plan to purchase 2 new ones this year), I am appalled at this.

Second, has anyone found that BMW actually ran this ad? I did some searching and found a lot of people upset about it, but certainly it could be something someone made up for shock value.

Third, even though this ad was created, it doesn't mean it was ran. I also happen to work a bit in marketing and most large companies use agencies to develop their campaigns. An agency could have created the ad and BMW could have scrapped it.

Bottom line is that (to me) the girl looks borderline underage and I consider this inappropriate. As a BMW consumer it is a turn off.

... If they had put Joan Rivers in it then I would have found it funny though...

[–]sunkenOcean01 1 point2 points ago

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Quick question. Who needs four BMWs?

[–]AstroZombie138 0 points1 point ago

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I am going to be selling the two I have and getting two new ones (One for me and one for my wife).

[–]sunkenOcean01 0 points1 point ago

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Ah. That's understandable. I was just a little jealous because I can't even afford a bike right now.

[–]we_love_dassie -2 points-1 points ago

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Buying a car is a lot like having sex with a woman. I never thought of it that way.

[–]taneq -1 points0 points ago

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I've had my car for longer than I had my wife. It's always been faithful, lets me drive other cars from time to time, and probably costs less to run than she did. It's always been warm, supportive and welcoming, and we've had some great times together. It never just had a breakdown for no reason and when I fix a problem it's fixed and the car's happy again.

[–]taneq -5 points-4 points ago

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I've had my car for longer than I had my wife. It's always been faithful, lets me drive other cars from time to time, and probably costs less to run than she did. It's always been supportive and we've had some great times together. It never just had a breakdown for no reason and when I fix a problem it's fixed, no whining for weeks about how that one time there was a problem.

[–]taneq -5 points-4 points ago

sorry, this has been archived and can no longer be voted on

I've had my car for longer than I had my wife. It's always been faithful, lets me drive other cars from time to time, and probably costs less to run than she did. It's always been supportive and we've had some great times together. It never just had a breakdown for no reason and when I fix a problem it's fixed, no whining for weeks about how that one time there was a problem.

[–]Moskra -5 points-4 points ago

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surprised there arent any comments on her teeth... straight up gaps.

[–]CarpetFibers 5 points6 points ago

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Yeah, I totally wouldn't fuck her because of her subpar teeth!

[–]UniqueName2 -5 points-4 points ago

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I think I need to use my dipstick to check her oil.

[–][deleted] -3 points-2 points ago

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Clearly overly shopped. She looks fake.